LightSail Platform

Role
Head of Product and Design

Redesigned and re-architected the prototype into a device independent platform while shipping new and differentiating features. Providing teachers and students with an approachable, user-friendly platform which enabled reading growth in a variety of classroom environments and implementations. Third-party studies showed the platform drove reading growth at 2.5 times the national average.

Of Note
  • Full redesign of prototype into an extensible platform
  • Extended from an iPad app to Chromebooks and Android Tablets
  • HTML application scheduled to launch in 2018
  • Established a memorable and marketable brand
  • Created a Library Manager tool to ready texts for classrooms
  • Created a Administration Portal to onboard schools and districts
  • Designed a best-in-class literacy solution

LightSail LaunchBox

Role
Strategy, Concept & Design

Launching schools every year is a tedious process filled with delays and beginning of the year complexity. To create excitement around LightSail at the beginning of the year schools were sent a LaunchBox. Each box contained a Class Kit for every class using LightSail. The Class Kit provided teachers with a banner, poster and stickers to track the class's minutes read in the LightSail Launch Reading Challenge a national contest in which students and teachers could win awards and recognition. Additional branded support materials were provided to school administrators / literacy coaches in a USB accompanying a Welcome letter.

Of Note
  • Launch competition pushed usage over 20,000 daily active users
  • Beginning of the year school launches were over 2 times more than previous years
  • Designed and produced 1,200 class kits for 200+ schools under $15,000

LightSail Engagement Emails

Role
Strategy, Concept & Design

Critical information was not being received by customers because of the glut of spam email flooding teacher and administrator mailboxes. Providing customers with high-quality content and timely, actionable data increased email engagement and lowered support tickets.

Of Note
  • Engagment significantly spiked and held at the new level
  • Lower calls to support increased the teams ability to troubleshoot classroom issues and speed to resolution

LightSail District Dashboard

Role
Concept, Strategy & Design

Created prototypes to examine possible business growth opportunities. This prototype showcased how school and class progress information could be conveyed to district administrators short on time and always on the go.

Of Note
  • Key metrics available across multiple timeframes
  • All metrics could be viewed by school or by class for more detail
  • Extensible interface allowed for removing or adding metrics easily
  • Providing cummulative nubmers allowed admistrator to gauge overall success while viewing growth over time

Let's Connect

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Let's Connect

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Let's Connect

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Let's Connect

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PS. If I ever show work, it is mine.

PS. If I ever show work, it is mine.

PS. If I ever show work, it is mine.