In the early stages of the virtual meeting era, PGi, a pioneering communications company, recognized the potential of video-conferencing platforms years before the emergence of Zoom, Google Meet, and Microsoft Teams. They faced the challenge of reimagining their existing web meeting app to create an immersive, feature-rich, and user-friendly video-conferencing experience that would set them apart in a rapidly evolving market.
PGi Meet Exploration
PGi embarked on reimagining its web meeting app as an immersive, video-based experience. They introduced features like direct chats, polls, screen sharing, whiteboarding, and seamless file presentation. The enthusiastic response from senior management paved the way for further engagements.
PGi Portal Exploration
As a further engagement, PGi designed a Customer Portal for account management, meeting scheduling, and more — this customizable platform with drag-and-drop modules catered to diverse user types.
PGi Website Exploration
The PGi website was redesigned with user personas from PGi Meet in mind, using a card metaphor. The approach simplified storytelling, creating an inviting user experience that encouraged conversions.
Market Leadership
PGi's visionary approach positioned them as an industry leader, anticipating the potential of virtual meetings long before widespread adoption.
Enhanced User Experience
The development of the PGi Customer Portal provided users with a highly customizable and personalized platform for seamless account management and meeting scheduling.
Persona-centric Design
The redesigned PGi website was redesigned and tailored to user personas to drive higher user engagement and conversion rates through a simplified, user-centric design.
Increased Engagement
The success of the PGi Meet Exploration project led to additional engagements, demonstrating a strong demand for innovative video-conferencing solutions.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.