Plum TV, a Long Island television station, sought to revolutionize how users engage with local programming online. The challenge was creating a unique and novel online presence that would encourage users to interact actively with content while accommodating passive consumption.
CONSERVATIVE APPROACH
In this approach, Plum TV aimed to provide users with a comfortable and traditional viewing experience. The focus was on maintaining a sense of familiarity and tradition to ensure that users could easily engage with the content in a "lean back" manner.
IMMERSIVE ENGAGEMENT
Plum TV sought to captivate users with an immersive and expansive interface. The goal was to encourage active participation by users, promoting a "lean forward" experience. Live video content took center stage in this design to enhance engagement.
LOCATION-CENTRIC DESIGN
This approach revolved around showcasing Plum TV's station locations in a bold and prominent manner. Secondary elements were intentionally designed to fade into the background, allowing each station to convey a unique sense of place and identity.
PERSONALIZED EXPERIENCE
Plum TV strived to personalize the user experience by arranging content modules based on individual preferences. This approach aimed to empower users to actively curate their content consumption, fostering a more tailored and engaging viewing journey.
Plum TV's design explorations resulted in a deeper understanding of the possibilities for transforming user engagement with their local programming. Each mood board presented a unique approach, allowing Plum TV to make an informed decision about the direction of its online presence.
Ultimately, Plum TV was equipped with the insights needed to create a more engaging and user-friendly digital environment for its audience, enhancing the overall viewer experience.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.
PS. Don’t copy. Create.